Purpose + Profit

The fundamental question that any individual, society and organisation should ask is the reason for existence or otherwise , “The Purpose” . Businesses need to meet the expectations of both stakeholders and shareholders, in other sense, Purpose and Profit. Research has proven that purpose driven organisations perform better than their peers. The characteristics of purpose driven organisations like shared values, authenticity, pro-sociality, identity and reputation helps in organisational alignment, lowering cost, clarity, motivation and credibility, and that drives performance. Purpose driven organisations leverage on sustainable business strategies to create/retain value through new market opportunities, cost reduction, risk mitigation or through totally new business models. We help companies define and articulate purpose, align that with business strategies and assist in innovating business models.